In today’s competitive landscape, getting on top in search engines is the first and foremost priority of digital marketers despite a detailed understanding of the complexities of the web arena. And if you really want to make a mark in this domain, count on the following proven SEO tips that are not sourced from any other planet but have proven their mettle in various challenging situations.
So, let’s kick off this engagement right here.
1. Have you heard about LSI keywords?
Here LSI stands for Latent Semantic Indexing. In layman’s terms, they are actually synonyms and closely-related terms. To utilize them, include them in your content to let Google understand and take a note of your page. To find LSI keywords, take a look at the bottom of the SERPs.
2. Include textual content in your infographic- based blog posts
In recent times, infographics have made their way in the field of digital marketing by promoting a new way to get social shares and backlinks. But there is an issue that Google can’t understand them. To overcome this challenge, add a lot of text underneath your infographics. This will help Google notice your infographics and the contents of the page.
3. Build unique titles for each page
Though this is not a novice thing, it must be an inherent part of your SEO strategy. In other words, don’t ever try using duplicate or boilerplate titles. Yes, creating a unique title for each page is a stiff challenge but remember that it could be the key to success and sustainability.
4. Implant long-tail keywords in Title tags
Undoubtedly, make this a habit of your SEO practice. For example, if you have “red gowns” to optimize, most probably you will use the keyword “red gowns” in your title tag. But this time act smart and use long-tail keywords into your title tag. What’s about “cheap red gowns.” This way, your main target keyword would remain the original one.
5. Keyword density is past; keyword frequency is the key
There are no great results if you focus too much on keyword density. But don’t take it for granted. Instead, make a wise move with this and make a perfect balance of keywords on your page. There is a huge possibility that a page with more instances of keyword will rank high as compared to a page with low frequency. So, focus on keyword frequency from now on.
6. Privacy policy and Terms page are musts
This may or may not be a substantial ranking factor in the eyes of Google. There is a big advantage with this move. Sites with easy-to-locate privacy policy and terms pages gain more credibility as compared to affiliate sites that don’t have ones. In addition, users consider these sites as genuine and real. And it is definitely a big plus for your business.
7. Embed keyword synonyms in H1 and H2 tags
In most of the cases, digital marketers use exact keywords in H1 and H2 tags. But doesn’t it seem like over-optimized? Why don’t replace exact ones with synonymous keywords.
8. Place Social Sharing Buttons at easy locations
If you come across a good article or blog but don’t find social sharing buttons to make it popular? This is a big blunder on a website. Next time you add a piece of content, make Social Sharing buttons easy to find and act. The place to add them is the end of the page or content piece.
9. Treat E-commerce products pages like blog posts
For instance, try to embed your targeted keyword a few times. Use LSI keywords and wherever possible, include a long product description. Refer to various popular e-commerce site promotional tips and tricks on the web.
10. Place your keywords early in your Title Tag
Google always loves this. And this is a great way to highlight your keywords right from the beginning of the page. So, make sure you put targeted keywords at the start of your page’s title tag.
11. Revised obsolete content
This should be a part of your SEO strategy for sure. Though there is nothing new, but marketers fail to keep up with the same. As content is what drives the traffic, it should be given superior attention. At various times, update the content along with the image if possible. Make your page “up-to-date”. For example, update your blog posts at least once a year.
12. Refer to Google Search Console to locate Title Tag issues
Google prefers descriptive and concise title tags on pages. But as sites grow and ages they end up with pages with generic or misplaced title tags. Act smart and revise your old title tags. For an easier job, refer to Google Search Console. Go to “Search Appearance” —> “HTML Improvements”—> “Non-informative title tags”.
13. Prefer using a lot of images
For easy render and engagement, images are the best available tool. Not only images make the page look awesome but they also make the content easily comprehensible and keeping in mind that Google pays more and more attention to user experience aspects, anything you can do to boost dwell time can only help your SEO efforts.
14. Utilize outbound links
Do you think linking back to relevant content makes any difference? According to Google, yes it makes. Several studies have proved that insightful and precise linking tends to give your page’s content a bit of boost in rankings.
15. Prefer using short URLs
Shorter URLs are found to be more productive for both users as well as search engines. Moreover, a recent analysis of 1 million Google search results unraveled that shorter URLs meant to perform slightly better in Google as compared to lengthy URLs.
16. Use title tag modifiers
Title tag modifiers are actually words and phrases that get appended onto the end of search terms. For example, someone searching for a leather bag might search for things like: “heavy duty leather bags”, “latest leather bags”, “leather bag types” etc and when you decide to include these modifiers to your title tag you’ll show up at the top of the page for those terms.
17. Place your keyword in the first 100 words of your page content
This is a tested way of highlighting your relevant content in the eyes of search engines. It may not make a big difference but there is no harm in doing so. So, don’t hesitate before doing it.
In addition, when a user sees the keyword they just looked for on your page, it helps them understand that they’re in the right place.
18. Use Content that takes an insightful approach to the topic
It is really true as in-depth and research-based content always outperforms shallow, surface-level content. Also, it is one of the major search engine ranking factors.
19. Create Image Alt Text Like a Caption
This is the best way to promote your page or site.
Google doesn’t really see what’s in an image. Rather, it reads your image metadata — like the image filename and alt text — to comprehend what’s in that image.
It is recommended to use include keywords in the alt text of your image. Create it like a caption to avoid keyword stuffing.
20. Publish long content
Several studies have revealed that there is a strong correlation between lengthy content and high rankings. So, now don’t hesitate before publishing a long content on your site’s page as it may play a key role in getting it higher rankings. Make sure the content is insightful and research-based.